LVGEM Zoll Xinyi Shopping Centre officially opened on 30th Jun 2023. As an upstart in Xinzhou Area, it introduced prevalent brands such as Freshippo, Starbucks, Zhou Liu Fu, Heytea and Luckin Coffee, and other quality brands into the area for a new commercial upgrade, adding a natural and comfortable shopping environment to live in Xinzhou and bringing a different lifestyle and shopping experience to the surrounding middle- and high-income communities.

Grand Opening Celebration Ceremony of LVGEM Zoll Xinyi Shopping Centre

Activities at the Celebration Ceremony

Ohlike Hong Kong’s Food Culture and Hong Kong Famous Actors Kelvin Lee Hing Wah, Stanley Cheung King Shun, and Joey Law Tin Yu

The opening ceremony was held in an orderly and successful manner. Business leaders, merchant representatives, local mainstream media, and other people from all walks of life attended the event to jointly witness the wonderful opening of LVGEM Zoll Xinyi Shopping Centre, attracting the attention of Xinzhou people. They are Sun Rongbin, the section chief of the Commerce Bureau of Shenzhen Futian District, Jian Yunhua, the deputy secretary of the Party Committee of Xinzhou Community of Shatou Street, Tang Shouchun, the vice president of LVGEM Group, Niu Lin, the president of LVGEM Asset Company，Huang Haoyuan, the executive president of LVGEM Asset Company, Jian Jianbo, the deputy general manager of Xinzhou Co., Ltd., Jian Jianwei, the commercial manager of Xinzhou Industry Co., Ltd., Peng Haidong, the general manager of Shenzhen Branch of Freshippo, Kelvin Lee Hing Wah, Stanley Cheung King Shun, and Joey Law Tin Yu, Hong Kong famous actors, also the merchant representative of Ohlike Hong Kong’s Food Culture, Li Jiawen, the general manager of Operation Management Center of LVGEM Asset Company, and Wu Yanan, the general manager assistant of Operation Management Center of LVGEM Asset Company, all of whom assembled at Xinyi Shopping Centre to witness the brilliant moment. The whole process from the opening of gongs and drums, the Lion Awakening Ceremony, to the unveiling of the door was successful and smooth.

People at the Opening Ceremony

There were various presents offered and entertaining activities during the three days of opening from June 30th to July 2nd at LVGEM Zoll Xinyi Shopping Centre, with a big discount by the merchants.

Merchants at the Opening Ceremony

At the opening, 20,000 packages of rice and oil were distributed free of charge to members. Through a bunch of promotions among the residential complex one month in advance, Zoll Xinyi Shopping Centre carried out fixed-point publicity in advance for the opening of the company. There are crowds of customers at the opening ceremony scene, attracted by online and offline ways, including Futian District public account headlines, text messages to members, fans groups, Xinzhou community groups and other channels three days in advance. At the same time, the clown parade interacted with the audience, and colorful activities were staged in turn. During the opening, RMB100 coupons were offered at the prices of RMB50, retail sales and food were respectively 70% and 50% off at the lowest, and a full lottery activity. The scene was filled with joy, outlining warm scenes one after another.

Merchants “Picking the Greens”

Distribution of Balloons from the Interaction with Clowns at 2nd Floor Stage Area

Customers’ Participation in Activities at 2nd Floor Lottery Area

The public appearance of LVGEM Zoll Xinyi Shopping Centre, as another new work forged innovatively by LVGEM Asset, further improves the Xinzhou Area business district. It has formed a serialized, large-scale, and branded business map. Focusing on community business services and leading the new blue ocean of community business, with strict operation management, a perfect business model, and the brand operation concept of “helping the neighbors”, it has won the recognition of the market and consumers as well as a number of professional awards and has become a highly influential community commercial brand in China.